Rabbit Food Brand

Rabbit food is restaurant concept I created based around the idea of circular relationships in a more sustainable food industry. Rabbit Food is designed to work with local Arizona Worm Farm, which not only grows amazing vegetables but also utilizes worms to turn local waste into rich fertilizer. Rabbit Food would use only the fresh, seasonal veggies of Arizona Worm Farm in their dishes, and any food waste from the restaurant could go back to the farm to aide in production of more fertilizer! I wanted the branding to embody a chic bistro feel and embrace the idea of vegetables replacing meat as the stars of a dish. I designed a series of logos, a full brand guide, a website plan, and supporting collateral for Rabbit Food. I hope you enjoy!