MLK Committee Campaign

Me and the three other designers on my team designed this campaign for the Martin Luther King, Jr. Committee at ASU. The campaign is designed to advertise their annual MLK breakfast event as well as draw traffic to the service opportunities on their website. Our campaign tagline was “Back to Basics” which emphasizes a return to the relatively basic values of sharing, caring and love that we all learned as children. We then highlighted these values through the typographic pattern background and the cutout images. We produced social media posts, an animated website header, a tee-shirt, buttons, an evite, and a bookmark.